Executive Development Programme Facebook Live for Growth
-- ViewingNowThe Executive Development Programme Facebook Live for Growth certificate course is a critical program designed for professionals seeking to expand their digital marketing skills, with a particular focus on Facebook. This course highlights the importance of Facebook as a powerful marketing tool, with over 2.
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⢠Facebook Live Basics: Understanding Facebook Live, setting up a live video, and best practices for a successful broadcast.
⢠Content Strategy: Developing a content strategy for Facebook Live, including identifying target audience, topics, and goals.
⢠Engagement Techniques: Interacting with viewers, responding to comments, and encouraging engagement during live videos.
⢠Promotion and Amplification: Promoting Facebook Live events, amplifying reach through paid and organic methods, and measuring success.
⢠Video Equipment and Production: Utilizing proper video equipment, lighting, and sound for professional-quality Facebook Live broadcasts.
⢠Analytics and Reporting: Analyzing Facebook Live performance data, tracking key metrics, and adjusting strategy for continuous improvement.
⢠Monetization Opportunities: Exploring monetization options, such as Facebook Stars, Brand Collabs, and e-commerce integrations.
⢠Community Building: Building and nurturing a community through Facebook Live, fostering relationships with viewers, and encouraging loyalty.
⢠Crisis Management: Handling unexpected issues during Facebook Live events, managing negative comments, and maintaining a positive brand image.
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