Executive Development Programme Facebook Live for Growth

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The Executive Development Programme Facebook Live for Growth certificate course is a critical program designed for professionals seeking to expand their digital marketing skills, with a particular focus on Facebook. This course highlights the importance of Facebook as a powerful marketing tool, with over 2.

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AboutThisCourse

7 billion monthly active users. It is in high industry demand as businesses increasingly turn to social media to reach and engage with their target audiences. Through this course, learners will develop essential skills for career advancement, including creating and implementing Facebook marketing strategies, utilizing Facebook's advertising platform, analyzing data and insights to optimize campaigns, and understanding the latest trends and best practices in social media marketing. By the end of the course, learners will be equipped to lead successful Facebook marketing initiatives and drive growth for their organizations.

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CourseDetails

• Facebook Live Basics: Understanding Facebook Live, setting up a live video, and best practices for a successful broadcast.
• Content Strategy: Developing a content strategy for Facebook Live, including identifying target audience, topics, and goals.
• Engagement Techniques: Interacting with viewers, responding to comments, and encouraging engagement during live videos.
• Promotion and Amplification: Promoting Facebook Live events, amplifying reach through paid and organic methods, and measuring success.
• Video Equipment and Production: Utilizing proper video equipment, lighting, and sound for professional-quality Facebook Live broadcasts.
• Analytics and Reporting: Analyzing Facebook Live performance data, tracking key metrics, and adjusting strategy for continuous improvement.
• Monetization Opportunities: Exploring monetization options, such as Facebook Stars, Brand Collabs, and e-commerce integrations.
• Community Building: Building and nurturing a community through Facebook Live, fostering relationships with viewers, and encouraging loyalty.
• Crisis Management: Handling unexpected issues during Facebook Live events, managing negative comments, and maintaining a positive brand image.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME FACEBOOK LIVE FOR GROWTH
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London School of International Business (LSIB)
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05 May 2025
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