Masterclass Certificate in PPC Metrics & Performance Optimization
-- viewing nowThe Masterclass Certificate in PPC Metrics & Performance Optimization is a comprehensive course designed to provide learners with essential skills in pay-per-click (PPC) advertising. This course focuses on critical PPC metrics and performance optimization techniques, making it highly relevant for digital marketers, PPC specialists, and business owners seeking to maximize their online ad spend.
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Course Details
• Unit 1: Introduction to PPC Metrics & Performance Optimization
• Unit 2: Key PPC Metrics (CPC, CTR, CPA, CVR, Quality Score)
• Unit 3: Google Ads & Bing Ads Account Structure
• Unit 4: Setting Up & Tracking Conversions
• Unit 5: Effective Keyword Research & Management
• Unit 6: Writing High-Performing Ad Copy & Extensions
• Unit 7: Understanding & Optimizing Ad Position & Ad Rank
• Unit 8: Audience Targeting & Remarketing Strategies
• Unit 9: Advanced Bid Strategies & Automation
• Unit 10: Performance Optimization Techniques & Best Practices
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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