Masterclass Certificate in PPC Metrics & Performance Optimization

Name: Masterclass Certificate in PPC Metrics & Performance Optimization
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The Masterclass Certificate in PPC Metrics & Performance Optimization is a comprehensive course designed to provide learners with essential skills in pay-per-click (PPC) advertising. This course focuses on critical PPC metrics and performance optimization techniques, making it highly relevant for digital marketers, PPC specialists, and business owners seeking to maximize their online ad spend.

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AboutThisCourse

In today's digital-first world, the demand for PPC professionals has never been higher. According to Indeed, there are over 12,000 job postings for PPC Managers in the US alone. By completing this course, learners will develop the skills needed to create and manage high-performing PPC campaigns, making them highly valuable to potential employers. This course covers essential topics such as keyword research, ad creation, bid management, and conversion tracking. Additionally, learners will gain hands-on experience with popular PPC platforms such as Google Ads and Microsoft Advertising. By the end of this course, learners will have a solid understanding of PPC metrics and performance optimization strategies, setting them up for success in their careers.

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CourseDetails

• Unit 1: Introduction to PPC Metrics & Performance Optimization
• Unit 2: Key PPC Metrics (CPC, CTR, CPA, CVR, Quality Score)
• Unit 3: Google Ads & Bing Ads Account Structure
• Unit 4: Setting Up & Tracking Conversions
• Unit 5: Effective Keyword Research & Management
• Unit 6: Writing High-Performing Ad Copy & Extensions
• Unit 7: Understanding & Optimizing Ad Position & Ad Rank
• Unit 8: Audience Targeting & Remarketing Strategies
• Unit 9: Advanced Bid Strategies & Automation
• Unit 10: Performance Optimization Techniques & Best Practices

CareerPath

The **Masterclass Certificate in PPC Metrics & Performance Optimization** is an excellent choice for professionals looking to enhance their skills in pay-per-click (PPC) advertising. With the increasing demand for PPC expertise in today's digital marketing landscape, this certificate program can help you stand out in the UK job market. Some roles that benefit from this certification include: * **PPC Manager**: Oversee PPC campaigns, managing budgets, and coordinating with clients or internal teams to ensure success. * **PPC Specialist**: Implement and optimize PPC campaigns, focusing on data analysis and continuous improvement. * **PPC Analyst**: Analyze campaign performance, providing insights and recommendations for development and testing. * **PPC Executive**: Assist in the management of PPC campaigns, learning the ropes from experienced professionals and contributing to various aspects of campaign execution. This Google Charts 3D pie chart visually represents the job market trends for these roles in the UK, providing an engaging and informative snapshot of the current landscape. As you can see, PPC Specialists account for the largest percentage of total job openings, followed closely by PPC Managers, Analysts, and Executives. By earning this Masterclass Certificate, you'll position yourself as a valuable asset in the PPC field, with the knowledge and skills necessary to succeed in the ever-evolving digital marketing landscape of the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PPC METRICS & PERFORMANCE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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