Masterclass Certificate in PPC Metrics & Performance Optimization
-- ViewingNowThe Masterclass Certificate in PPC Metrics & Performance Optimization is a comprehensive course designed to provide learners with essential skills in pay-per-click (PPC) advertising. This course focuses on critical PPC metrics and performance optimization techniques, making it highly relevant for digital marketers, PPC specialists, and business owners seeking to maximize their online ad spend.
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⢠Unit 1: Introduction to PPC Metrics & Performance Optimization
⢠Unit 2: Key PPC Metrics (CPC, CTR, CPA, CVR, Quality Score)
⢠Unit 3: Google Ads & Bing Ads Account Structure
⢠Unit 4: Setting Up & Tracking Conversions
⢠Unit 5: Effective Keyword Research & Management
⢠Unit 6: Writing High-Performing Ad Copy & Extensions
⢠Unit 7: Understanding & Optimizing Ad Position & Ad Rank
⢠Unit 8: Audience Targeting & Remarketing Strategies
⢠Unit 9: Advanced Bid Strategies & Automation
⢠Unit 10: Performance Optimization Techniques & Best Practices
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