Professional Certificate in PPC Metrics for Career Success
-- viewing nowThe Professional Certificate in PPC Metrics for Career Success is a comprehensive course designed to provide learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics in optimizing campaigns, increasing ROI, and achieving career success in digital marketing.
7,138+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Return on Ad Spend (ROAS), Cost per Click (CPC), Click Through Rate (CTR), Quality Score, and Conversion Rate.
• Setting Up PPC Campaigns: Creating and managing campaigns in Google Ads, Microsoft Advertising, and other platforms.
• Keyword Research: Identifying high-value keywords, using keyword planner tools, and creating negative keyword lists.
• Ad Copywriting: Writing effective ad copy that drives clicks and conversions.
• Landing Page Optimization: Creating and optimizing landing pages for higher conversion rates.
• Bid Management Strategies: Manual and automated bid strategies, adjusting bids for ad rank, and optimizing for specific goals.
• Advanced PPC Metrics: Understanding and using Attribution Models, Lifetime Value (LTV), and Assisted Conversions.
• Analyzing PPC Performance: Using Google Analytics, Google Data Studio, and other tools for analyzing and reporting PPC performance.
• PPC Budgeting and Forecasting: Creating and managing PPC budgets, forecasting results, and optimizing spend.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate