Professional Certificate in PPC Metrics for Career Success
-- ViewingNowThe Professional Certificate in PPC Metrics for Career Success is a comprehensive course designed to provide learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics in optimizing campaigns, increasing ROI, and achieving career success in digital marketing.
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โข PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Return on Ad Spend (ROAS), Cost per Click (CPC), Click Through Rate (CTR), Quality Score, and Conversion Rate.
โข Setting Up PPC Campaigns: Creating and managing campaigns in Google Ads, Microsoft Advertising, and other platforms.
โข Keyword Research: Identifying high-value keywords, using keyword planner tools, and creating negative keyword lists.
โข Ad Copywriting: Writing effective ad copy that drives clicks and conversions.
โข Landing Page Optimization: Creating and optimizing landing pages for higher conversion rates.
โข Bid Management Strategies: Manual and automated bid strategies, adjusting bids for ad rank, and optimizing for specific goals.
โข Advanced PPC Metrics: Understanding and using Attribution Models, Lifetime Value (LTV), and Assisted Conversions.
โข Analyzing PPC Performance: Using Google Analytics, Google Data Studio, and other tools for analyzing and reporting PPC performance.
โข PPC Budgeting and Forecasting: Creating and managing PPC budgets, forecasting results, and optimizing spend.
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