Professional Certificate in PPC Metrics for Career Success

Name: Professional Certificate in PPC Metrics for Career Success
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The Professional Certificate in PPC Metrics for Career Success is a comprehensive course designed to provide learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics in optimizing campaigns, increasing ROI, and achieving career success in digital marketing.

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AboutThisCourse

In this course, learners will gain hands-on experience in analyzing and interpreting PPC metrics, creating data-driven strategies, and leveraging advanced tools and techniques to improve campaign performance. The course is aligned with industry demands, providing learners with the practical skills needed to succeed in today's fast-paced digital marketing landscape. Upon completion of this course, learners will be equipped with the skills and knowledge needed to drive successful PPC campaigns, make data-driven decisions, and advance their careers in digital marketing. This course is an ideal choice for marketing professionals, business owners, and anyone looking to enhance their PPC skills and advance their careers in this high-demand field.

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CourseDetails

• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Return on Ad Spend (ROAS), Cost per Click (CPC), Click Through Rate (CTR), Quality Score, and Conversion Rate.
• Setting Up PPC Campaigns: Creating and managing campaigns in Google Ads, Microsoft Advertising, and other platforms.
• Keyword Research: Identifying high-value keywords, using keyword planner tools, and creating negative keyword lists.
• Ad Copywriting: Writing effective ad copy that drives clicks and conversions.
• Landing Page Optimization: Creating and optimizing landing pages for higher conversion rates.
• Bid Management Strategies: Manual and automated bid strategies, adjusting bids for ad rank, and optimizing for specific goals.
• Advanced PPC Metrics: Understanding and using Attribution Models, Lifetime Value (LTV), and Assisted Conversions.
• Analyzing PPC Performance: Using Google Analytics, Google Data Studio, and other tools for analyzing and reporting PPC performance.
• PPC Budgeting and Forecasting: Creating and managing PPC budgets, forecasting results, and optimizing spend.

CareerPath

Google Charts 3D Pie Chart representing PPC Metrics for Career Success:

The above 3D Pie Chart represents the relevance of different roles in the job market related to PPC metrics for career success. The chart highlights that a PPC Specialist role has the highest industry relevance (40%). A PPC Manager role follows closely with 30% relevance, indicating a strong demand for professionals with PPC skills. Additionally, the chart illustrates that SEM Specialists and Digital Marketing Managers also have a part to play in the industry, with 20% and 10% relevance, respectively. These roles showcase the expanding scope of PPC metrics and the need for professionals to stay updated with the ever-evolving trends in the digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PPC METRICS FOR CAREER SUCCESS

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London School of International Business (LSIB)

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05 May 2025

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