Global Certificate in PPC Metrics for Enhanced ROI
-- viewing nowThe Global Certificate in PPC Metrics for Enhanced ROI is a comprehensive course designed to empower digital marketing professionals with the skills needed to optimize pay-per-click (PPC) campaigns for maximum return on investment (ROI). This course is critical for anyone looking to advance their career in digital marketing, as PPC is a key driver of online revenue growth.
2,935+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion, Return on Ad Spend (ROAS)
• Keyword Research: Identifying relevant keywords, Keyword match types, Negative keywords, Long-tail keywords
• Ad Copywriting: Crafting compelling ad copy, Ad testing, Ad extensions
• Landing Page Optimization: Designing effective landing pages, User experience, Conversion rate optimization
• Account Structure: Organizing campaigns and ad groups, Campaign settings, Ad scheduling
• Bid Management: Manual bidding, Automated bidding strategies, Bid adjustments
• Tracking and Analysis: Google Analytics integration, UTM tagging, Cross-device tracking
• Competitor Analysis: Identifying competitors, Analyzing competitor ad copy, Estimating competitor ad spend
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate