Global Certificate in PPC Metrics for Enhanced ROI

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The Global Certificate in PPC Metrics for Enhanced ROI is a comprehensive course designed to empower digital marketing professionals with the skills needed to optimize pay-per-click (PPC) campaigns for maximum return on investment (ROI). This course is critical for anyone looking to advance their career in digital marketing, as PPC is a key driver of online revenue growth.

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AboutThisCourse

In this course, learners will gain a deep understanding of PPC metrics, how to measure campaign performance, and how to optimize campaigns for better ROI. With a focus on hands-on learning, learners will have the opportunity to apply their new skills to real-world scenarios, ensuring they are well-prepared to excel in their careers. As businesses continue to invest in digital advertising, the demand for PPC professionals with a deep understanding of PPC metrics and ROI optimization is higher than ever.

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CourseDetails

• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion, Return on Ad Spend (ROAS)
• Keyword Research: Identifying relevant keywords, Keyword match types, Negative keywords, Long-tail keywords
• Ad Copywriting: Crafting compelling ad copy, Ad testing, Ad extensions
• Landing Page Optimization: Designing effective landing pages, User experience, Conversion rate optimization
• Account Structure: Organizing campaigns and ad groups, Campaign settings, Ad scheduling
• Bid Management: Manual bidding, Automated bidding strategies, Bid adjustments
• Tracking and Analysis: Google Analytics integration, UTM tagging, Cross-device tracking
• Competitor Analysis: Identifying competitors, Analyzing competitor ad copy, Estimating competitor ad spend

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN PPC METRICS FOR ENHANCED ROI
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London School of International Business (LSIB)
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05 May 2025
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