Global Certificate in PPC Metrics for Enhanced ROI
-- ViewingNowThe Global Certificate in PPC Metrics for Enhanced ROI is a comprehensive course designed to empower digital marketing professionals with the skills needed to optimize pay-per-click (PPC) campaigns for maximum return on investment (ROI). This course is critical for anyone looking to advance their career in digital marketing, as PPC is a key driver of online revenue growth.
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โข Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion, Return on Ad Spend (ROAS)
โข Keyword Research: Identifying relevant keywords, Keyword match types, Negative keywords, Long-tail keywords
โข Ad Copywriting: Crafting compelling ad copy, Ad testing, Ad extensions
โข Landing Page Optimization: Designing effective landing pages, User experience, Conversion rate optimization
โข Account Structure: Organizing campaigns and ad groups, Campaign settings, Ad scheduling
โข Bid Management: Manual bidding, Automated bidding strategies, Bid adjustments
โข Tracking and Analysis: Google Analytics integration, UTM tagging, Cross-device tracking
โข Competitor Analysis: Identifying competitors, Analyzing competitor ad copy, Estimating competitor ad spend
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