Certificate in PPC Metrics for Modern Marketers
-- viewing nowThe Certificate in PPC Metrics for Modern Marketers is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) advertising. This course is critical for professionals looking to advance their careers in digital marketing, as PPC is a crucial component of any successful online marketing strategy.
2,175+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and Its Impact on PPC
• Unit 4: Click-Through Rate (CTR) and Ad Relevance
• Unit 5: Cost per Click (CPC) and Cost per Conversion
• Unit 6: Conversion Rate and Return on Ad Spend (ROAS)
• Unit 7: Quality Score Optimization Techniques
• Unit 8: Cross-Channel Attribution and Multi-Touch Attribution
• Unit 9: Advanced Analysis with Google Analytics
• Unit 10: Reporting and Visualization Tools for PPC Metrics
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate