Certificate in PPC Metrics for Modern Marketers
-- ViewingNowThe Certificate in PPC Metrics for Modern Marketers is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) advertising. This course is critical for professionals looking to advance their careers in digital marketing, as PPC is a crucial component of any successful online marketing strategy.
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โข Unit 1: Introduction to PPC Metrics
โข Unit 2: Keyword Research and Selection
โข Unit 3: Quality Score and Its Impact on PPC
โข Unit 4: Click-Through Rate (CTR) and Ad Relevance
โข Unit 5: Cost per Click (CPC) and Cost per Conversion
โข Unit 6: Conversion Rate and Return on Ad Spend (ROAS)
โข Unit 7: Quality Score Optimization Techniques
โข Unit 8: Cross-Channel Attribution and Multi-Touch Attribution
โข Unit 9: Advanced Analysis with Google Analytics
โข Unit 10: Reporting and Visualization Tools for PPC Metrics
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