Certificate in PPC Metrics for Modern Marketers

Name: Certificate in PPC Metrics for Modern Marketers
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The Certificate in PPC Metrics for Modern Marketers is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) advertising. This course is critical for professionals looking to advance their careers in digital marketing, as PPC is a crucial component of any successful online marketing strategy.

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AboutThisCourse

In this course, learners will gain a deep understanding of PPC metrics, allowing them to measure and optimize the effectiveness of their online advertising campaigns. They will learn how to use data and analytics to make informed decisions about keyword selection, ad placement, and bid management. Additionally, they will gain hands-on experience with popular PPC platforms such as Google Ads and Microsoft Advertising. With the demand for digital marketing skills on the rise, this course provides learners with a valuable opportunity to gain a competitive edge in the job market. By completing this course, learners will have demonstrated their proficiency in PPC metrics, making them more attractive to potential employers and increasing their chances of career advancement.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and Its Impact on PPC
• Unit 4: Click-Through Rate (CTR) and Ad Relevance
• Unit 5: Cost per Click (CPC) and Cost per Conversion
• Unit 6: Conversion Rate and Return on Ad Spend (ROAS)
• Unit 7: Quality Score Optimization Techniques
• Unit 8: Cross-Channel Attribution and Multi-Touch Attribution
• Unit 9: Advanced Analysis with Google Analytics
• Unit 10: Reporting and Visualization Tools for PPC Metrics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS FOR MODERN MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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