Global Certificate in Market Research & Product Development
-- viendo ahoraThe Global Certificate in Market Research & Product Development is a comprehensive course designed to equip learners with essential skills for career advancement in these fields. This course emphasizes the importance of understanding market trends, customer needs, and product development strategies to drive business success.
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Detalles del Curso
• Market Research Fundamentals: Understanding the market, consumer needs, and competition. Techniques for data collection and analysis.
• Survey Design and Analysis: Designing effective surveys, sampling methods, and statistical analysis of survey data.
• Competitive Analysis and Positioning: Identifying and analyzing competitors, market share, and positioning the product for success.
• Product Development Life Cycle: Introduction, growth, maturity, and decline stages of the product life cycle.
• New Product Development: Idea generation, screening, concept testing, business analysis, product development, and market testing.
• Product Management: Managing and optimizing existing products, product roadmaps, and go-to-market strategies.
• Market Segmentation and Targeting: Identifying target markets, segmentation strategies, and positioning for different segments.
• Marketing Mix and Brand Management: Product, price, place, and promotion strategies, and managing brand equity.
• Product Launch and Commercialization: Planning and executing successful product launches, and managing the commercialization process.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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