Global Certificate in Market Research & Product Development

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The Global Certificate in Market Research & Product Development is a comprehensive course designed to equip learners with essential skills for career advancement in these fields. This course emphasizes the importance of understanding market trends, customer needs, and product development strategies to drive business success.

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AboutThisCourse

In today's fast-paced and competitive market, there is a high demand for professionals who can conduct rigorous market research and develop innovative products. This course provides learners with practical tools and techniques to analyze market data, identify customer insights, and develop products that meet their needs. By completing this course, learners will gain a deep understanding of the entire product development process, from ideation to launch. They will also learn how to use market research to inform product decisions, measure product success, and adjust product strategies based on market feedback. Overall, this course is a valuable investment for anyone looking to advance their career in market research or product development.

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CourseDetails

• Market Research Fundamentals: Understanding the market, consumer needs, and competition. Techniques for data collection and analysis.
• Survey Design and Analysis: Designing effective surveys, sampling methods, and statistical analysis of survey data.
• Competitive Analysis and Positioning: Identifying and analyzing competitors, market share, and positioning the product for success.
• Product Development Life Cycle: Introduction, growth, maturity, and decline stages of the product life cycle.
• New Product Development: Idea generation, screening, concept testing, business analysis, product development, and market testing.
• Product Management: Managing and optimizing existing products, product roadmaps, and go-to-market strategies.
• Market Segmentation and Targeting: Identifying target markets, segmentation strategies, and positioning for different segments.
• Marketing Mix and Brand Management: Product, price, place, and promotion strategies, and managing brand equity.
• Product Launch and Commercialization: Planning and executing successful product launches, and managing the commercialization process.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKET RESEARCH & PRODUCT DEVELOPMENT
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London School of International Business (LSIB)
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05 May 2025
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