Global Certificate in Market Research & Product Development
-- ViewingNowThe Global Certificate in Market Research & Product Development is a comprehensive course designed to equip learners with essential skills for career advancement in these fields. This course emphasizes the importance of understanding market trends, customer needs, and product development strategies to drive business success.
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⢠Market Research Fundamentals: Understanding the market, consumer needs, and competition. Techniques for data collection and analysis.
⢠Survey Design and Analysis: Designing effective surveys, sampling methods, and statistical analysis of survey data.
⢠Competitive Analysis and Positioning: Identifying and analyzing competitors, market share, and positioning the product for success.
⢠Product Development Life Cycle: Introduction, growth, maturity, and decline stages of the product life cycle.
⢠New Product Development: Idea generation, screening, concept testing, business analysis, product development, and market testing.
⢠Product Management: Managing and optimizing existing products, product roadmaps, and go-to-market strategies.
⢠Market Segmentation and Targeting: Identifying target markets, segmentation strategies, and positioning for different segments.
⢠Marketing Mix and Brand Management: Product, price, place, and promotion strategies, and managing brand equity.
⢠Product Launch and Commercialization: Planning and executing successful product launches, and managing the commercialization process.
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