Executive Development Programme in Digital Customer Experience Strategy

Name: Executive Development Programme in Digital Customer Experience Strategy
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Executive Development Programme in Digital Customer Experience Strategy: In today's digital age, understanding and delivering exceptional customer experience is crucial for business success. This certificate course emphasizes the importance of a digital-first approach in creating meaningful customer journeys.

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À propos de ce cours

It is designed to meet the growing industry demand for professionals who can lead digital transformation and drive customer-centric strategies. Throughout this programme, learners will develop essential skills in data-driven decision making, user experience (UX) design, and digital marketing analytics. They will gain a deep understanding of customer needs, behaviors, and preferences across various digital touchpoints. These skills will enable learners to design and implement effective digital customer experience strategies, ultimately driving revenue growth, customer loyalty, and brand differentiation. By completing this Executive Development Programme, professionals will be well-equipped to advance their careers in digital customer experience management, marketing, and leadership roles. By staying ahead of the latest trends and best practices in digital CX, they will contribute to their organizations' long-term success and growth.

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Détails du cours

• Digital Customer Experience (CX) Strategy Foundation: Understanding the basics of digital CX, its importance, and how it differs from traditional CX.
• Customer Journey Mapping: Identifying and analyzing customer touchpoints, pain points, and opportunities for improvement in the digital customer journey.
• Personalization and Customer Segmentation: Strategies for delivering personalized experiences and creating targeted campaigns based on customer data and segmentation.
• Data-Driven Decision Making: Utilizing data analytics tools to measure and analyze the effectiveness of digital CX strategies and make data-driven decisions.
• Mobile CX Strategy: Designing and optimizing mobile-first digital experiences, incorporating mobile apps, responsive web design, and mobile-specific features.
• Social Media and Community Management: Leveraging social media platforms to build online communities, engage with customers, and provide support.
• Voice of the Customer (VoC) Programs: Collecting and analyzing customer feedback, implementing changes based on feedback, and continuously improving digital CX.
• Digital CX Innovation and Future Trends: Staying updated on the latest digital CX trends, technologies, and best practices, including artificial intelligence, chatbots, voice assistants, and augmented/virtual reality.

Parcours professionnel

In the ever-evolving business landscape, understanding digital customer experience strategy has become vital for organisations. Here's a look at the current trends in the UK job market for digital customer experience professionals, presented through a 3D pie chart. Explore the diverse roles and their market share: 1. **Digital Customer Experience Manager**: These professionals oversee the design and implementation of an organisation's digital customer experience strategy. The role accounts for 40% of the market share. 2. **Customer Journey Analyst**: With a 30% share, customer journey analysts study the customer journey across various touchpoints and optimise their experiences. 3. **UX/UI Designer**: These creative professionals design user interfaces and interactions, influencing the user experience, representing 20% of the market share. 4. **CX Data Analyst**: Data-driven role, representing 10% of the market, focuses on collecting, analysing, and reporting data to improve customer experiences. This 3D Google Charts visualisation represents the demand for these digital customer experience strategy roles in the UK, providing a clear understanding of the industry landscape.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL CUSTOMER EXPERIENCE STRATEGY

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London School of International Business (LSIB)

Décerné le

05 May 2025

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