Executive Development Programme in E-commerce CRM and the Cloud
-- ViewingNowThe Executive Development Programme in E-commerce CRM and the Cloud is a comprehensive certificate course that addresses the growing industry demand for experts in cloud-based Customer Relationship Management (CRM) systems. This programme emphasizes the crucial role of CRM in e-commerce, highlighting its importance in enhancing customer experiences, streamlining sales processes, and driving business growth.
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โข Introduction to CRM (Customer Relationship Management): Understanding the importance of CRM in e-commerce, the benefits it offers, and how it can help improve customer relationships and drive sales.
โข CRM Strategies for E-commerce: Developing effective CRM strategies for e-commerce businesses, including data-driven decision making, customer segmentation, and personalization.
โข Cloud Computing Basics: An overview of cloud computing, its benefits, and how it can be used to support CRM in e-commerce.
โข Cloud-based CRM Solutions: Examining popular cloud-based CRM solutions, their features, and how they can be integrated with e-commerce platforms.
โข Data Management in CRM and the Cloud: Understanding best practices for data management in CRM and the cloud, including data security, privacy, and analysis.
โข Customer Experience and CRM: Exploring the role of CRM in creating exceptional customer experiences, including customer journey mapping, omnichannel engagement, and loyalty programs.
โข AI and Machine Learning in CRM: Examining the use of AI and machine learning in CRM, including predictive analytics, automation, and personalization.
โข Implementing CRM in the Cloud: Best practices for implementing cloud-based CRM solutions, including change management, training, and adoption.
โข Measuring CRM Success in the Cloud: Defining and measuring key performance indicators (KPIs) for CRM in the cloud, including customer satisfaction, retention, and lifetime value.
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