Certificate in Ad Campaign Measurement Tools
-- ViewingNowThe Certificate in Ad Campaign Measurement Tools is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of ad campaign measurement tools and how they can be used to optimize advertising campaigns, drive business growth, and improve ROI.
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โข Unit 1: Introduction to Ad Campaign Measurement Tools
โข Unit 2: Key Performance Indicators (KPIs) in Ad Campaign Measurement
โข Unit 3: Google Analytics for Ad Campaign Measurement
โข Unit 4: Setting Up and Tracking Ad Campaigns with UTM Parameters
โข Unit 5: Google Tag Manager for Ad Campaign Measurement
โข Unit 6: Facebook Pixel and Ad Campaign Measurement
โข Unit 7: Advanced Analytics: Segmentation, Cohort Analysis, and Funnels
โข Unit 8: Multi-Channel Attribution Models
โข Unit 9: A/B Testing and Conversion Rate Optimization
โข Unit 10: Data Visualization and Reporting for Ad Campaign Measurement
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