Certificate in Ad Campaign Measurement Tools

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The Certificate in Ad Campaign Measurement Tools is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of ad campaign measurement tools and how they can be used to optimize advertising campaigns, drive business growth, and improve ROI.

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AboutThisCourse

With the ever-increasing demand for data-driven decision making, the ability to effectively measure and analyze ad campaign performance has become a critical skill for marketing professionals. This course covers the most popular ad campaign measurement tools, including Google Analytics, Facebook Ads Manager, and Twitter Analytics, among others. By completing this course, learners will gain hands-on experience with these tools and develop a deep understanding of how to use them to track campaign performance, analyze user behavior, and make data-driven decisions that drive results. This course is an essential step towards career advancement for marketing professionals, digital marketers, and business analysts alike.

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CourseDetails

• Unit 1: Introduction to Ad Campaign Measurement Tools
• Unit 2: Key Performance Indicators (KPIs) in Ad Campaign Measurement
• Unit 3: Google Analytics for Ad Campaign Measurement
• Unit 4: Setting Up and Tracking Ad Campaigns with UTM Parameters
• Unit 5: Google Tag Manager for Ad Campaign Measurement
• Unit 6: Facebook Pixel and Ad Campaign Measurement
• Unit 7: Advanced Analytics: Segmentation, Cohort Analysis, and Funnels
• Unit 8: Multi-Channel Attribution Models
• Unit 9: A/B Testing and Conversion Rate Optimization
• Unit 10: Data Visualization and Reporting for Ad Campaign Measurement

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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CERTIFICATE IN AD CAMPAIGN MEASUREMENT TOOLS
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London School of International Business (LSIB)
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05 May 2025
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