Certificate in Ad Campaign Measurement Tools
-- ViewingNowThe Certificate in Ad Campaign Measurement Tools is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of ad campaign measurement tools and how they can be used to optimize advertising campaigns, drive business growth, and improve ROI.
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⢠Unit 1: Introduction to Ad Campaign Measurement Tools
⢠Unit 2: Key Performance Indicators (KPIs) in Ad Campaign Measurement
⢠Unit 3: Google Analytics for Ad Campaign Measurement
⢠Unit 4: Setting Up and Tracking Ad Campaigns with UTM Parameters
⢠Unit 5: Google Tag Manager for Ad Campaign Measurement
⢠Unit 6: Facebook Pixel and Ad Campaign Measurement
⢠Unit 7: Advanced Analytics: Segmentation, Cohort Analysis, and Funnels
⢠Unit 8: Multi-Channel Attribution Models
⢠Unit 9: A/B Testing and Conversion Rate Optimization
⢠Unit 10: Data Visualization and Reporting for Ad Campaign Measurement
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