Professional Certificate in Brand Journalism and Corporate Communications
-- ViewingNowThe Professional Certificate in Brand Journalism and Corporate Communications is a comprehensive course that empowers learners with the essential skills needed to thrive in today's dynamic communication landscape. This program emphasizes the fusion of journalism and PR, focusing on strategic storytelling and brand management.
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Unit 1: Introduction to Brand Journalism & Corporate Communications
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Unit 2: Brand Storytelling & Content Creation
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Unit 3: Strategic Communication Planning
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Unit 4: Media Relations & Publicity in Corporate Communications
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Unit 5: Digital & Social Media Management for Brand Journalism
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Unit 6: Crisis Communications & Reputation Management
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Unit 7: Internal Communications & Employee Engagement
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Unit 8: Measuring & Evaluating Brand Journalism & Communications Success
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Unit 9: Ethics & Legal Considerations in Corporate Communications
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Unit 10: Future Trends in Brand Journalism & Corporate Communications
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