Professional Certificate in Brand Journalism and Corporate Communications

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The Professional Certificate in Brand Journalism and Corporate Communications is a comprehensive course that empowers learners with the essential skills needed to thrive in today's dynamic communication landscape. This program emphasizes the fusion of journalism and PR, focusing on strategic storytelling and brand management.

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In an era where companies are media publishers, and authenticity is key, this course is increasingly important. It caters to the growing industry demand for professionals who can create compelling narratives, build strong corporate identities, and manage crises. Learners will gain hands-on experience in content creation, stakeholder engagement, and data-driven communication strategies. By the end of this course, learners will be equipped with a powerful set of skills, making them highly attractive to employers. They will be able to drive brand journalism initiatives, manage corporate communications, and lead organizations in effectively engaging with their audiences.

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ๆ— ็ญ‰ๅพ…ๆœŸ

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โ€ข
Unit 1: Introduction to Brand Journalism & Corporate Communications
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Unit 2: Brand Storytelling & Content Creation
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Unit 3: Strategic Communication Planning
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Unit 4: Media Relations & Publicity in Corporate Communications
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Unit 5: Digital & Social Media Management for Brand Journalism
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Unit 6: Crisis Communications & Reputation Management
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Unit 7: Internal Communications & Employee Engagement
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Unit 8: Measuring & Evaluating Brand Journalism & Communications Success
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Unit 9: Ethics & Legal Considerations in Corporate Communications
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Unit 10: Future Trends in Brand Journalism & Corporate Communications

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ๆˆๅŠŸๅฎŒๆˆ่ฏพ็จ‹ๅŽ๏ผŒๆ‚จๅฐ†่Žทๅพ—็ป“ไธš่ฏไนฆใ€‚

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่Žทๅพ—่Œไธš่ฏไนฆ

็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN BRAND JOURNALISM AND CORPORATE COMMUNICATIONS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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