Professional Certificate in Brand Journalism and Corporate Communications

Name: Professional Certificate in Brand Journalism and Corporate Communications
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The Professional Certificate in Brand Journalism and Corporate Communications is a comprehensive course that empowers learners with the essential skills needed to thrive in today's dynamic communication landscape. This program emphasizes the fusion of journalism and PR, focusing on strategic storytelling and brand management.

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AboutThisCourse

In an era where companies are media publishers, and authenticity is key, this course is increasingly important. It caters to the growing industry demand for professionals who can create compelling narratives, build strong corporate identities, and manage crises. Learners will gain hands-on experience in content creation, stakeholder engagement, and data-driven communication strategies. By the end of this course, learners will be equipped with a powerful set of skills, making them highly attractive to employers. They will be able to drive brand journalism initiatives, manage corporate communications, and lead organizations in effectively engaging with their audiences.

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CourseDetails

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Unit 1: Introduction to Brand Journalism & Corporate Communications
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Unit 2: Brand Storytelling & Content Creation
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Unit 3: Strategic Communication Planning
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Unit 4: Media Relations & Publicity in Corporate Communications
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Unit 5: Digital & Social Media Management for Brand Journalism
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Unit 6: Crisis Communications & Reputation Management
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Unit 7: Internal Communications & Employee Engagement
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Unit 8: Measuring & Evaluating Brand Journalism & Communications Success
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Unit 9: Ethics & Legal Considerations in Corporate Communications
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Unit 10: Future Trends in Brand Journalism & Corporate Communications

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN BRAND JOURNALISM AND CORPORATE COMMUNICATIONS

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London School of International Business (LSIB)

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05 May 2025

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