Executive Development Programme in Service Brand Management Foundations
-- ViewingNowThe Executive Development Programme in Service Brand Management Foundations is a certificate course designed to empower professionals with essential skills for career advancement in the service industry. This program emphasizes the importance of service brand management in today's competitive business landscape, where building and maintaining strong relationships with customers is crucial.
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⢠Service Brand Management Foundations: Introduction to service branding, brand equity, and the importance of service brand management in executive development. ⢠Service Blueprinting: Understanding and creating service blueprints, service dominant logic, and the role of service blueprinting in service brand management. ⢠Customer Experience Management: Managing customer experiences, customer journey mapping, and measuring customer satisfaction. ⢠Service Design Thinking: Applying design thinking principles to service brand management, service innovation, and service improvement. ⢠Employee Engagement: Engaging employees in service brand management, employee engagement strategies, and the role of employees in delivering exceptional customer experiences. ⢠Service Culture: Building a service culture, service leadership, and creating a service-oriented organizational culture. ⢠Service Metrics and Analytics: Measuring service performance, service metrics, and using analytics in service brand management. ⢠Digital Service Transformation: Transforming services through digital technology, digital customer experiences, and service innovation through digital channels.
⢠Service Brand Strategy: Developing a service brand strategy, brand positioning, and differentiation in service brand management. ⢠Service Brand Identity: Creating a service brand identity, service brand visuals, and developing a consistent service brand image.
Note: This list is not exhaustive and can be customized based on the specific needs of the executive development programme.
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