Executive Development Programme in Service Brand Management Foundations

Name: Executive Development Programme in Service Brand Management Foundations
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The Executive Development Programme in Service Brand Management Foundations is a certificate course designed to empower professionals with essential skills for career advancement in the service industry. This program emphasizes the importance of service brand management in today's competitive business landscape, where building and maintaining strong relationships with customers is crucial.

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AboutThisCourse

With a focus on practical applications, this course equips learners with the tools and techniques necessary to create and manage successful service brands. Industry demand for professionals with expertise in service brand management is high, as companies recognize the importance of delivering exceptional customer experiences in order to drive growth and profitability. Through this program, learners will gain a deep understanding of service brand management fundamentals, including customer experience design, brand positioning, and reputation management. By the end of the course, learners will have developed a strong foundation in service brand management that will help them stand out in a crowded job market and advance their careers in the service industry.

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CourseDetails

• Service Brand Management Foundations: Introduction to service branding, brand equity, and the importance of service brand management in executive development. • Service Blueprinting: Understanding and creating service blueprints, service dominant logic, and the role of service blueprinting in service brand management. • Customer Experience Management: Managing customer experiences, customer journey mapping, and measuring customer satisfaction. • Service Design Thinking: Applying design thinking principles to service brand management, service innovation, and service improvement. • Employee Engagement: Engaging employees in service brand management, employee engagement strategies, and the role of employees in delivering exceptional customer experiences. • Service Culture: Building a service culture, service leadership, and creating a service-oriented organizational culture. • Service Metrics and Analytics: Measuring service performance, service metrics, and using analytics in service brand management. • Digital Service Transformation: Transforming services through digital technology, digital customer experiences, and service innovation through digital channels.

• Service Brand Strategy: Developing a service brand strategy, brand positioning, and differentiation in service brand management. • Service Brand Identity: Creating a service brand identity, service brand visuals, and developing a consistent service brand image.

Note: This list is not exhaustive and can be customized based on the specific needs of the executive development programme.

CareerPath

In this Executive Development Programme in Service Brand Management Foundations, we delve into the various roles that contribute to the success of a service brand. Our 3D pie chart showcases the job market trends of these roles in the UK. Customer Service Managers take the lead with 35% of the market share, emphasizing the importance of customer satisfaction and experience. Sales Managers follow closely with 25%, demonstrating the need for effective selling techniques in today's competitive market. Marketing Managers hold 20% of the market, highlighting the importance of brand promotion and positioning. Human Resources Managers account for 15%, reflecting the need for optimal workforce management. Finally, Finance Managers make up the remaining 5%, showcasing the crucial role of financial management in business success. The 3D pie chart is responsive, adapting to various screen sizes for an engaging user experience. With a transparent background and no added background color, the chart's content remains the main focus, seamlessly integrating into the webpage layout.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE BRAND MANAGEMENT FOUNDATIONS

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London School of International Business (LSIB)

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05 May 2025

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