Global Certificate in E-commerce CX and Accessibility
-- ViewingNowThe Global Certificate in E-commerce CX and Accessibility is a comprehensive course designed to empower professionals with crucial skills in customer experience (CX) and accessibility for the e-commerce industry. This course highlights the importance of providing exceptional customer experiences and ensuring digital accessibility, both of which are vital in today's online-focused marketplace.
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⢠E-commerce Customer Experience (CX) Fundamentals: Understanding the importance of CX in e-commerce, key components of a successful CX strategy, and how to measure CX performance. ⢠User Experience (UX) Design for E-commerce: Principles of UX design, user-centered design approaches, and best practices for e-commerce websites and applications. ⢠Accessibility in E-commerce: Overview of accessibility standards, guidelines, and laws, including WCAG 2.1 and ADA, and how to design and develop accessible e-commerce websites. ⢠Personalization and Customer Segmentation: Strategies for personalizing the e-commerce experience, including segmentation, targeting, and positioning, and tools and technologies for implementing personalization. ⢠Customer Journey Mapping and Touchpoints: Techniques for mapping the customer journey, identifying key touchpoints, and optimizing the customer experience across channels. ⢠Mobile E-commerce and Responsive Design: Best practices for mobile e-commerce, including responsive design, mobile-first approach, and mobile optimization, and the role of mobile in the customer journey. ⢠E-commerce Analytics and Data-Driven CX: Overview of e-commerce analytics tools and techniques, including web analytics, customer analytics, and conversion rate optimization, and how to use data to inform CX decisions.
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