Global Certificate in Social Listening & Public Relations
-- ViewingNowThe Global Certificate in Social Listening & Public Relations is a comprehensive course that equips learners with essential skills for career advancement in a rapidly evolving industry. This course emphasizes the importance of social listening in modern PR, teaching learners how to monitor and analyze conversations across social media platforms to understand public sentiment, manage crises, and inform strategic decisions.
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⢠Introduction to Social Listening & Public Relations
⢠Understanding Social Media Analytics
⢠Social Listening Tools and Techniques
⢠Building a Social Listening Strategy
⢠Monitoring and Analyzing Online Conversations
⢠Public Relations in the Digital Age
⢠Stakeholder Management and Engagement
⢠Crafting Effective PR Messages for Social Media
⢠Measuring the Impact of Social Listening on PR Campaigns
⢠Ethical Considerations in Social Listening and PR
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