Global Certificate in Social Listening & Public Relations
-- ViewingNowThe Global Certificate in Social Listening & Public Relations is a comprehensive course that equips learners with essential skills for career advancement in a rapidly evolving industry. This course emphasizes the importance of social listening in modern PR, teaching learners how to monitor and analyze conversations across social media platforms to understand public sentiment, manage crises, and inform strategic decisions.
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โข Introduction to Social Listening & Public Relations
โข Understanding Social Media Analytics
โข Social Listening Tools and Techniques
โข Building a Social Listening Strategy
โข Monitoring and Analyzing Online Conversations
โข Public Relations in the Digital Age
โข Stakeholder Management and Engagement
โข Crafting Effective PR Messages for Social Media
โข Measuring the Impact of Social Listening on PR Campaigns
โข Ethical Considerations in Social Listening and PR
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