Executive Development Programme in Athleisure Brand Transformation
-- ViewingNowThe Executive Development Programme in Athleisure Brand Transformation is a certificate course designed to meet the growing demand for professionals with expertise in this dynamic industry. With the global athleisure market projected to reach $350 billion by 2025, there's an increasing need for leaders who can drive brand transformation and innovation.
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GBP £ 140
GBP £ 202
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⢠Brand Strategy Development: Understanding the core principles of branding, market research, and competitive analysis to create a strong and differentiated brand identity in the athleisure market.
⢠Product Design and Innovation: Exploring the design process, material selection, and technological advancements to create innovative and high-quality athleisure products that meet consumer needs and expectations.
⢠Marketing and Communication: Learning effective marketing strategies, digital marketing channels, and communication techniques to engage with the target audience and build brand awareness.
⢠Sustainability and Social Responsibility: Examining the role of sustainability and social responsibility in brand transformation, and how to integrate these values into the brand's operations, supply chain, and marketing efforts.
⢠Consumer Behavior and Psychology: Analyzing consumer behavior and psychology to understand the motivations and needs of the target audience, and how to create effective brand positioning, messaging, and storytelling.
⢠Leadership and Change Management: Developing leadership skills, emotional intelligence, and change management strategies to lead a successful brand transformation and drive business growth.
⢠Financial Management and Analytics: Learning financial management principles, budgeting, and analytics to measure the success of the brand transformation and make data-driven decisions.
⢠Retail Strategy and Distribution: Exploring retail strategy and distribution channels to reach the target audience, increase sales, and build a strong brand presence in the market.
⢠Legal and Compliance Considerations: Understanding legal and compliance considerations in brand transformation, such as trademark law, product safety regulations, and advertising standards.
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