Executive Development Programme in Athleisure Brand Transformation
-- ViewingNowThe Executive Development Programme in Athleisure Brand Transformation is a certificate course designed to meet the growing demand for professionals with expertise in this dynamic industry. With the global athleisure market projected to reach $350 billion by 2025, there's an increasing need for leaders who can drive brand transformation and innovation.
3,430+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Brand Strategy Development: Understanding the core principles of branding, market research, and competitive analysis to create a strong and differentiated brand identity in the athleisure market.
โข Product Design and Innovation: Exploring the design process, material selection, and technological advancements to create innovative and high-quality athleisure products that meet consumer needs and expectations.
โข Marketing and Communication: Learning effective marketing strategies, digital marketing channels, and communication techniques to engage with the target audience and build brand awareness.
โข Sustainability and Social Responsibility: Examining the role of sustainability and social responsibility in brand transformation, and how to integrate these values into the brand's operations, supply chain, and marketing efforts.
โข Consumer Behavior and Psychology: Analyzing consumer behavior and psychology to understand the motivations and needs of the target audience, and how to create effective brand positioning, messaging, and storytelling.
โข Leadership and Change Management: Developing leadership skills, emotional intelligence, and change management strategies to lead a successful brand transformation and drive business growth.
โข Financial Management and Analytics: Learning financial management principles, budgeting, and analytics to measure the success of the brand transformation and make data-driven decisions.
โข Retail Strategy and Distribution: Exploring retail strategy and distribution channels to reach the target audience, increase sales, and build a strong brand presence in the market.
โข Legal and Compliance Considerations: Understanding legal and compliance considerations in brand transformation, such as trademark law, product safety regulations, and advertising standards.
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