Executive Development Programme in Athleisure Brand Transformation

Name: Executive Development Programme in Athleisure Brand Transformation
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The Executive Development Programme in Athleisure Brand Transformation is a certificate course designed to meet the growing demand for professionals with expertise in this dynamic industry. With the global athleisure market projected to reach $350 billion by 2025, there's an increasing need for leaders who can drive brand transformation and innovation.

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AboutThisCourse

This course equips learners with essential skills in branding, marketing, sustainability, and product development, preparing them for career advancement in the thriving athleisure industry. By leveraging case studies, interactive exercises, and expert insights, this programme empowers professionals to lead successful brand transformations and drive business growth in the athleisure space.

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CourseDetails

• Brand Strategy Development: Understanding the core principles of branding, market research, and competitive analysis to create a strong and differentiated brand identity in the athleisure market.
• Product Design and Innovation: Exploring the design process, material selection, and technological advancements to create innovative and high-quality athleisure products that meet consumer needs and expectations.
• Marketing and Communication: Learning effective marketing strategies, digital marketing channels, and communication techniques to engage with the target audience and build brand awareness.
• Sustainability and Social Responsibility: Examining the role of sustainability and social responsibility in brand transformation, and how to integrate these values into the brand's operations, supply chain, and marketing efforts.
• Consumer Behavior and Psychology: Analyzing consumer behavior and psychology to understand the motivations and needs of the target audience, and how to create effective brand positioning, messaging, and storytelling.
• Leadership and Change Management: Developing leadership skills, emotional intelligence, and change management strategies to lead a successful brand transformation and drive business growth.
• Financial Management and Analytics: Learning financial management principles, budgeting, and analytics to measure the success of the brand transformation and make data-driven decisions.
• Retail Strategy and Distribution: Exploring retail strategy and distribution channels to reach the target audience, increase sales, and build a strong brand presence in the market.
• Legal and Compliance Considerations: Understanding legal and compliance considerations in brand transformation, such as trademark law, product safety regulations, and advertising standards.

CareerPath

In the Athleisure Brand Transformation Executive Development Programme, the following roles are emphasized to stay ahead in the UK market: 1. **Marketing Director**: Demand for this role is significant, as brands need leaders to create data-driven marketing strategies. A Marketing Director should have a deep understanding of market trends, customer preferences, and brand positioning. (25% relevance) 2. **Product Development Manager**: A strong Product Development Manager is essential for success in the athleisure market. This role requires expertise in materials, manufacturing, and consumer preferences. (20% relevance) 3. **Data Analyst**: As data becomes increasingly important for decision-making, the need for skilled Data Analysts is growing. They help uncover trends, assess performance, and reveal new opportunities. (15% relevance) 4. **Supply Chain Manager**: With a focus on sustainability and ethical sourcing, Supply Chain Managers play a critical role in managing the end-to-end supply chain for athleisure brands. (10% relevance) 5. **Sales Director**: A Sales Director should develop sales strategies, build customer relationships, and leverage data insights to increase revenue and market share. (10% relevance) 6. **Human Resources Manager**: As companies evolve, Human Resources Managers are vital for managing organizational change, fostering a positive workplace culture, and attracting top talent. (10% relevance) 7. **Finance Director**: A Finance Director should ensure financial stability and support strategic decisions by managing budgeting, forecasting, and financial compliance. (9% relevance) These roles are essential in the evolving UK athleisure market, with each having a significant impact on shaping brand transformation and driving growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ATHLEISURE BRAND TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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