Global Certificate in Building High-Performance CRM
-- ViewingNowThe Global Certificate in Building High-Performance CRM is a comprehensive course that empowers learners with the necessary skills to design, implement, and manage effective CRM strategies. This certification is crucial in today's data-driven world, where businesses strive to optimize customer relationships for increased loyalty and profitability.
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โข CRM Fundamentals: Understanding CRM and its importance, key terminologies, and benefits. โข CRM Strategy: Developing a comprehensive CRM strategy, aligning it with business goals, and measuring success. โข Customer Segmentation: Identifying and segmenting customers, creating customer personas, and understanding customer behavior. โข Data Management: Managing customer data, ensuring data quality, and implementing data governance policies. โข CRM Technologies: Exploring CRM technologies, integrating them with existing systems, and selecting the right CRM solution. โข Customer Experience (CX): Designing and delivering exceptional customer experiences, improving customer satisfaction, and building customer loyalty. โข CRM Analytics: Utilizing CRM analytics, interpreting insights, and making data-driven decisions. โข Change Management: Implementing CRM change management, managing resistance to change, and ensuring user adoption. โข CRM Best Practices: Following CRM best practices, staying up-to-date with industry trends, and continuously improving CRM processes.
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