Executive Development Programme in Chatbots & the Customer Journey
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โข Introduction to Chatbots & AI: Understanding the basics of chatbots, AI, and machine learning. Exploring the benefits and limitations of chatbots in customer service.
โข Designing Chatbots for Customer Journey: Mapping the customer journey and identifying opportunities for chatbot integration. Designing effective chatbot interactions and user experiences.
โข Natural Language Processing (NLP) for Chatbots: Learning about NLP and its role in chatbots. Understanding how to improve chatbot conversational abilities with NLP techniques.
โข Chatbot Platforms & Development Tools: Exploring popular chatbot platforms and development tools. Hands-on experience building and testing chatbots.
โข Chatbot Analytics & Metrics: Monitoring and measuring chatbot performance. Identifying and addressing performance issues based on analytics data.
โข Chatbot Security & Compliance: Ensuring chatbots are secure and compliant with relevant data privacy regulations. Best practices for managing customer data and privacy in chatbots.
โข Chatbots in Marketing & Sales: Utilizing chatbots for marketing and sales. Strategies for increasing customer engagement and conversion rates with chatbots.
โข Chatbots in Customer Support: Leveraging chatbots for customer support. Techniques for improving customer satisfaction and reducing support costs with chatbots.
โข Chatbot Ethics & Bias: Understanding ethical considerations in chatbot design and implementation. Addressing potential biases in chatbot algorithms and decision-making.
โข Future of Chatbots & Customer Journey: Exploring emerging trends in chatbots and their impact on the customer journey. Preparing for the future of chatbot technology in business.
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