Professional Certificate in Ad Tech: Redefining ROI

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The Professional Certificate in Ad Tech: Redefining ROI is a comprehensive course that equips learners with essential skills for career advancement in the Ad Tech industry. This program focuses on the importance of Ad Tech in maximizing Return on Investment (ROI) for businesses, making it highly relevant and in-demand in today's digital landscape.

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About this course

Through this course, learners will gain expertise in programmatic advertising, data analytics, and marketing attribution. They will also develop a deep understanding of the Ad Tech ecosystem, including Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), and Ad Exchanges. These skills are crucial for roles such as Ad Operations Specialist, Digital Marketing Manager, and Ad Tech Consultant. By the end of the course, learners will be able to leverage Ad Tech solutions to optimize digital advertising campaigns, make data-driven decisions, and drive business growth. This certificate course is an excellent opportunity for professionals looking to stay ahead in the rapidly evolving Ad Tech industry.

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Course Details

Unit 1: Introduction to Ad Tech: Understanding the Landscape
Unit 2: Programmatic Advertising: Automating Ad Buying and Selling
Unit 3: Data-Driven Advertising: Leveraging Audience Insights
Unit 4: Cross-Channel Advertising: Optimizing Multi-Platform Campaigns
Unit 5: Ad Attribution: Measuring Impact Across Devices and Channels
Unit 6: Advanced Targeting Strategies: Demographics, Behavior, and Context
Unit 7: Ad Fraud Prevention: Safeguarding ROI
Unit 8: Creative Best Practices: Engaging Users in a Skippable World
Unit 9: Ad Tech Trends: AI, VR, and the Future of Digital Advertising
Unit 10: Building a Successful Ad Tech Strategy: Aligning Goals, Tactics, and Metrics

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN AD TECH: REDEFINING ROI
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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