Professional Certificate in Ad Tech: Redefining ROI
-- ViewingNowThe Professional Certificate in Ad Tech: Redefining ROI is a comprehensive course that equips learners with essential skills for career advancement in the Ad Tech industry. This program focuses on the importance of Ad Tech in maximizing Return on Investment (ROI) for businesses, making it highly relevant and in-demand in today's digital landscape.
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โข Unit 1: Introduction to Ad Tech: Understanding the Landscape
โข Unit 2: Programmatic Advertising: Automating Ad Buying and Selling
โข Unit 3: Data-Driven Advertising: Leveraging Audience Insights
โข Unit 4: Cross-Channel Advertising: Optimizing Multi-Platform Campaigns
โข Unit 5: Ad Attribution: Measuring Impact Across Devices and Channels
โข Unit 6: Advanced Targeting Strategies: Demographics, Behavior, and Context
โข Unit 7: Ad Fraud Prevention: Safeguarding ROI
โข Unit 8: Creative Best Practices: Engaging Users in a Skippable World
โข Unit 9: Ad Tech Trends: AI, VR, and the Future of Digital Advertising
โข Unit 10: Building a Successful Ad Tech Strategy: Aligning Goals, Tactics, and Metrics
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