Professional Certificate in Ad Tech: Redefining ROI
-- ViewingNowThe Professional Certificate in Ad Tech: Redefining ROI is a comprehensive course that equips learners with essential skills for career advancement in the Ad Tech industry. This program focuses on the importance of Ad Tech in maximizing Return on Investment (ROI) for businesses, making it highly relevant and in-demand in today's digital landscape.
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⢠Unit 1: Introduction to Ad Tech: Understanding the Landscape
⢠Unit 2: Programmatic Advertising: Automating Ad Buying and Selling
⢠Unit 3: Data-Driven Advertising: Leveraging Audience Insights
⢠Unit 4: Cross-Channel Advertising: Optimizing Multi-Platform Campaigns
⢠Unit 5: Ad Attribution: Measuring Impact Across Devices and Channels
⢠Unit 6: Advanced Targeting Strategies: Demographics, Behavior, and Context
⢠Unit 7: Ad Fraud Prevention: Safeguarding ROI
⢠Unit 8: Creative Best Practices: Engaging Users in a Skippable World
⢠Unit 9: Ad Tech Trends: AI, VR, and the Future of Digital Advertising
⢠Unit 10: Building a Successful Ad Tech Strategy: Aligning Goals, Tactics, and Metrics
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