Professional Certificate in Ad Tech: Redefining ROI

Name: Professional Certificate in Ad Tech: Redefining ROI
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The Professional Certificate in Ad Tech: Redefining ROI is a comprehensive course that equips learners with essential skills for career advancement in the Ad Tech industry. This program focuses on the importance of Ad Tech in maximizing Return on Investment (ROI) for businesses, making it highly relevant and in-demand in today's digital landscape.

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AboutThisCourse

Through this course, learners will gain expertise in programmatic advertising, data analytics, and marketing attribution. They will also develop a deep understanding of the Ad Tech ecosystem, including Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), and Ad Exchanges. These skills are crucial for roles such as Ad Operations Specialist, Digital Marketing Manager, and Ad Tech Consultant. By the end of the course, learners will be able to leverage Ad Tech solutions to optimize digital advertising campaigns, make data-driven decisions, and drive business growth. This certificate course is an excellent opportunity for professionals looking to stay ahead in the rapidly evolving Ad Tech industry.

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CourseDetails

• Unit 1: Introduction to Ad Tech: Understanding the Landscape
• Unit 2: Programmatic Advertising: Automating Ad Buying and Selling
• Unit 3: Data-Driven Advertising: Leveraging Audience Insights
• Unit 4: Cross-Channel Advertising: Optimizing Multi-Platform Campaigns
• Unit 5: Ad Attribution: Measuring Impact Across Devices and Channels
• Unit 6: Advanced Targeting Strategies: Demographics, Behavior, and Context
• Unit 7: Ad Fraud Prevention: Safeguarding ROI
• Unit 8: Creative Best Practices: Engaging Users in a Skippable World
• Unit 9: Ad Tech Trends: AI, VR, and the Future of Digital Advertising
• Unit 10: Building a Successful Ad Tech Strategy: Aligning Goals, Tactics, and Metrics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD TECH: REDEFINING ROI

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London School of International Business (LSIB)

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05 May 2025

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