Professional Certificate in Ad Tech & the Future of Work
-- viewing nowThe Professional Certificate in Ad Tech & the Future of Work is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving advertising technology industry. This program is critical for individuals who wish to stay ahead in the ever-changing work environment, where Ad Tech plays a pivotal role in business growth and success.
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Course Details
• Programmatic Advertising · Understanding the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
• Ad Tech Data Analytics · Leveraging data analytics in ad tech, including data management platforms, attribution modeling, and cross-device tracking.
• Ad Fraud Prevention · Identifying and preventing ad fraud, including domain spoofing, bot traffic, and viewability issues.
• Mobile Advertising · Exploring mobile advertising, including in-app advertising, mobile web advertising, and attribution models.
• Connected TV · Understanding the landscape of connected TV, including over-the-top (OTT) and cord-cutting trends, and the role of programmatic in CTV.
• Digital Out-of-Home Advertising · Learning about the opportunities and challenges of digital out-of-home advertising (DOOH), including programmatic DOOH.
• Ad Tech Ethics · Examining the ethical considerations in ad tech, including data privacy, transparency, and brand safety.
• Artificial Intelligence · Exploring the impact of artificial intelligence on ad tech, including machine learning, natural language processing, and computer vision.
• Future of Ad Tech · Exploring emerging trends and future developments in ad tech, including the role of blockchain, virtual reality, and augmented reality.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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