Professional Certificate in Ad Tech & the Future of Work
-- ViewingNowThe Professional Certificate in Ad Tech & the Future of Work is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving advertising technology industry. This program is critical for individuals who wish to stay ahead in the ever-changing work environment, where Ad Tech plays a pivotal role in business growth and success.
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โข Programmatic Advertising · Understanding the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
โข Ad Tech Data Analytics · Leveraging data analytics in ad tech, including data management platforms, attribution modeling, and cross-device tracking.
โข Ad Fraud Prevention · Identifying and preventing ad fraud, including domain spoofing, bot traffic, and viewability issues.
โข Mobile Advertising · Exploring mobile advertising, including in-app advertising, mobile web advertising, and attribution models.
โข Connected TV · Understanding the landscape of connected TV, including over-the-top (OTT) and cord-cutting trends, and the role of programmatic in CTV.
โข Digital Out-of-Home Advertising · Learning about the opportunities and challenges of digital out-of-home advertising (DOOH), including programmatic DOOH.
โข Ad Tech Ethics · Examining the ethical considerations in ad tech, including data privacy, transparency, and brand safety.
โข Artificial Intelligence · Exploring the impact of artificial intelligence on ad tech, including machine learning, natural language processing, and computer vision.
โข Future of Ad Tech · Exploring emerging trends and future developments in ad tech, including the role of blockchain, virtual reality, and augmented reality.
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